Getsurance was a young start-up from Berlin that carried a similarly youthful logo and an incoherent digital style guide. I joined as the design lead and during my tenure, we launched three new insurance products and gained 10,000 customers to date. The products are completely digital and requires a forward thinking and fast paced team.

As the sole designer, I am constantly handling multiple tasks for different stakeholders and teams. Delivering ongoing marketing assets, whilst testing features, as well as launching new products and retaining the brand. I have maintained this output for the past three years.

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I redesigned the website whilst simultaneously creating the user interface styleguide. Quick loading times, responsiveness and multiple languages were a few of the requirements with this project. It is in a constant state of flux due to our growing product range.

I designed the user interface for each product, and continue to maintain them as we trial and launch new features. I create prototypes to facilitate feedback and approval with stakeholders. And communicate with tech for handover, implementation and QA. My past experience as a front end developer eases this transition and ensures our launches go smoothly.

While our tech is a web application, I design for mobile-first to create a native application feel. Our users went from 50% to 80% on mobile and we adapted accordingly. Buying insurance can complicated and comes with a lot of information overload, and we removed this friction while distilling it into a small screen size.

I use UnBounce to create variations of our product pages. Together with the marketing team, we A/B test to gain valuable audience insights and test our products before launching. We also target different customer segments and are expanding to new European markets using this method.

I am constantly creating animated and static ads for all marketing channels. As well as organic brand communication. Ensuring all assets are engaging and on-brand are my priority. I also create visual guidelines to brief external agencies for our larger campaigns and photoshoots.

Alongside our sales driven advertising, we still take care of our organic content. Communicating more about our company values and growth.