The pair behind the bespoke Latin-American cycle experience is father and son duo, Jorge and Dan Sandoval. Hailing from Chile but calling New Zealand home for the last 40 years, Jorge wanted to share his passion and expertise in a one-of-a-kind experience. The brief was to create a flexible brand identity and digital styleguide for them to showcase their unique idea. Within two months of launching, their first tour was completely booked out.